The Catalyst Perspectives Group
A customer is happy when the product they get
is the product that they expected.
Many things shape customer expectations…
...including the product provider.
If you don’t know what the customer expects…
…you will never meet their expectations.
Design a process to deliver products and services that meet customer expectations.
A great process ‘at least on paper’ is really a bad process. Use a process that meets customer expectations.
Set customer expectations by what you can deliver then,
...deliver what the customer expects.
When you understand customer expectations and operate so that what you deliver is what the customer expects to get.